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Creating breakthrough products : revealing the secrets that drive global innovation /

Cagan, Jonathan 1961-

Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel. - 2nd ed. - Upper Saddle River, N.J. : FT Press, c2013. - 379 p. : ill.

Includes bibliographical references and index

ISBN: 9780133011425

Subjects--Topical Terms:
New products
Production planning
Product management
Marketing research

LC Class. No.: HF 5415.153 / C332C 2013

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Creating breakthrough products : revealing the secrets that drive global innovation /

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