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Getting to plan B : breaking through to a better business model /

Mullins, John Walker

Getting to plan B : breaking through to a better business model / John Mullins, Randy Komisar. - Boston, Mass. : Harvard Business Press, c2009. - 249 p. : ill.

Includes bibliographical references and index

ISBN: 9781422126691

Subjects--Topical Terms:
Business planning
New business enterprises
Entrepreneurship

LC Class. No.: HD 30.28 / M844G

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Getting to plan B : breaking through to a better business model /

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