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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [editors] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. - 3rd ed. - Los Angeles, Calif. : SAGE, c2011. - 603 p.

Includes bibliographical references and index

ISBN: 9781412980180

Subjects--Topical Terms:
Marketing research
Consumer behavior--Research

LC Class. No.: HF 5415.3 / H362 2011

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

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