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Creative strategy in advertising /

Drewniany, Bonnie L.

Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. - 11th ed. , international ed. - Australia : Wadsworth Cengage Learning, c2014. - 314 p. : ill.

Includes bibliographical references and index

ISBN: 9781285080277

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography

LC Class. No.: HF 5825 / D738C 2014

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Creative strategy in advertising /

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