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Social media marketing : a strategic approach /

Social media marketing : a strategic approach / Melissa S. Barker ... [et al.]. - International ed. - Australia : South-Western Cengage Learning, c2013. - 380 p. : col. ill.

Includes bibliographical references and index

ISBN: 9781133589273

Subjects--Topical Terms:
Internet marketing--Textbooks
Viral marketing--Textbooks

LC Class. No.: HF 5415.1265 / S624 2013

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Social media marketing : a strategic approach /

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