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Driving loyalty : turning every customer and employee into a raving fan for your brand /

Kazanjian, Kirk

Driving loyalty : turning every customer and employee into a raving fan for your brand / Kirk Kazanjian. - New York, N.Y. : Crown Business, c2013. - 257 p. : ill.

Includes index

ISBN: 9780385346948

Subjects--Topical Terms:
Customer Services
Loyalty
Corporate culture
Organizational behavior
Brand loyalty
Customer loyalty

LC Class. No.: HF 5415.5 / K392D

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Driving loyalty : turning every customer and employee into a raving fan for your brand /

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