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Normal view MARC view ISBD view

Airline marketing and management /

Shaw, Stephen.

Airline marketing and management / Stephen Shaw. - 7th ed. - Farnham : Ashgate, c2011. - 364 p. : ill.

Includes bibliographical references and index

ISBN: 9781409401490

Subjects--Topical Terms:
Aeronautics, Commercial--Marketing
Airlines--Marketing

LC Class. No.: HE9781 / S528A 2011

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