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Predictably irrational : the hidden forces that shape our decisions /

Ariely, Dan.

Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - Rev. and expanded ed. - New York, N.Y. : Harper, c2009. - 368 p. : ill.

ISBN: 9780061854545

Subjects--Topical Terms:
Decision making
Economics--Psychological aspects
Consumer behavior

LC Class. No.: BF 448 / A743P 2009

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Predictably irrational : the hidden forces that shape our decisions /

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