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Brand esSense : using sense, symbol and story to design brand identity /

Gains, Neil

Brand esSense : using sense, symbol and story to design brand identity / Neil Gains. - London : Kogan Page, c2014. - 218 p. : ill.

Includes bibliographical references and index

ISBN: 9780749470012

Subjects--Topical Terms:
Branding (Marketing)
Brand name products
Logos (Symbol)
Corporate image

LC Class. No.: HF 5415.1255 / G346B

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Brand esSense : using sense, symbol and story to design brand identity /

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