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Global sport marketing : contemporary issues and practice /

Global sport marketing : contemporary issues and practice / edited by Michel Desbordes and Andre Richelieu. - London : Routledge, 2012. - 194 p. : ill. - Routledge research in sport business and management .

Includes bibliographical references and index

ISBN: 9780415507202

Subjects--Topical Terms:
Sports--Marketing--Cross-cultural studies.
Sports and globalization--Cross-cultural studies.
Sports--Economic aspects--Cross-cultural studies.

LC Class. No.: GV716 / G562

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Global sport marketing : contemporary issues and practice /

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