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Romancing the brand : how brands create strong, intimate relationships with consumers /

Halloran, Tim, 1969-

Romancing the brand : how brands create strong, intimate relationships with consumers / Tim Halloran. - San Francisco, Calif. : Jossey-Bass, 2014. - 262 p. : ill.

Includes bibliographical references and index.

ISBN: 9781118611289

Subjects--Topical Terms:
Branding (Marketing)
Product management.
Customer relations

LC Class. No.: HF5415.1255 / H344R

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Romancing the brand : how brands create strong, intimate relationships with consumers /

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