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Normal view MARC view ISBD view

The edge : 50 tips from brands that lead /

Adamson, Allen P.

The edge : 50 tips from brands that lead / Allen P. Adamson ; foreword by Steve Forbes. - New York, N.Y. : Palgrave Macmillan, 2013. - 269 p. : ill.

Includes index.

ISBN: 9780230342248

Subjects--Topical Terms:
Product management.
Branding (Marketing)

LC Class. No.: HF5415.15 / A325E

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