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Contemporary marketing /

Kurtz, David L.

Contemporary marketing / David L. Kurtz. - 16th ed. - Australia : South-western Cengage Learning, c2014. - 670 p. : col. ill.

Includes bibliographical references and index.

ISBN: 9781133628460

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / K877C 2014

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