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Unrelenting innovation : how to build a culture for market dominance /

Tellis, Gerard J.

Unrelenting innovation : how to build a culture for market dominance / Gerard J. Tellis. - San Francisco, Calif. : Jossey-Bass, c2013. - 332 p. : ill. - Warren Bennis series .

Includes bibliographical references and index.

ISBN: 9781118352403

Subjects--Topical Terms:
New products
Diffusion of innovations
Creative ability in business
Technological innovations
Strategic planning
Market share

LC Class. No.: HF5415.153 / T444U

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Unrelenting innovation : how to build a culture for market dominance /

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