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Communicating fashion brands /

Communicating fashion brands / Communicating fashion brands : garment beauty accessory editor in chief Lin Shijian. - Hong Kong : SendPoints, [2014?]. - 303 p. : ill. (chiefly col.), plans.

Includes index.

ISBN: 9789881562586

Subjects--Topical Terms:
Fashion merchandising.
Brand name products.
Advertising--Fashion.
Branding (Marketing)

LC Class. No.: HD9940.A2 / C655

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Communicating fashion brands /

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