Brand media strategy : integrated communications planning in the digital era /
Young, Antony, 1964-
Brand media strategy : integrated communications planning in the digital era / Antony Young. - 2nd ed. - New York, N.Y. : Palgrave Macmillan, c2014. - 242 p. : ill.
Includes bibliographical references and index.
9781137279569
Branding (Marketing)
Internet marketing.
Social media.
HF5415.1255 / Y686B 2014
Brand media strategy : integrated communications planning in the digital era / Antony Young. - 2nd ed. - New York, N.Y. : Palgrave Macmillan, c2014. - 242 p. : ill.
Includes bibliographical references and index.
9781137279569
Branding (Marketing)
Internet marketing.
Social media.
HF5415.1255 / Y686B 2014
