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Global marketing and advertising : understanding cultural paradoxes /

Mooij, Marieke K. de, 1943-

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. - 4th ed. - Los Angeles, Calif. : SAGE, c2014. - 395 p. : ill. (some col.).

Includes bibliographical references and index.

ISBN: 9781452257174

Subjects--Topical Terms:
Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.

LC Class. No.: HF5415.127 / M664C 2014

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Global marketing and advertising : understanding cultural paradoxes /

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