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Aaker on branding : 20 principles that drive success /

Aaker, David.

Aaker on branding : 20 principles that drive success / David Aaker. - New York, N.Y. : Morgan James Publishing, 2014. - 208 p. : ill.

Includes bibliographical references and index

ISBN: 9781614488705

Subjects--Topical Terms:
Branding (Marketing)

LC Class. No.: HF5415.1255 / A243A 2014

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