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Value proposition design : how to create products and services customers want /

Value proposition design : how to create products and services customers want / written by Alex Osterwalder ... [et al.] ; designed by Trish Papadakos. - Hoboken, N.J. : Wiley, c2014. - xxv, 290 p. : col. ill. - Strategyzer series .

Includes index

ISBN: 9781118968055

Subjects--Topical Terms:
Customer services--Management.
Quality control.
Production management--Quality control.
Business planning.
Strategic planning.
Customer relations.

LC Class. No.: HF5415.5 / V348 2014

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Value proposition design : how to create products and services customers want /

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