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Customer's new voice : extreme relevancy and experience through volunteered customer information /

McKean, John, 1956-

Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean. - Hoboken, New Jersey : Wiley, c2015. - xxii, 321 pages : illustrations.

Includes bibliographical references and index.

ISBN: 9781119002321

Subjects--Topical Terms:
Customer relations.
Consumer behavior.

LC Class. No.: HF5415.5 / M343C 2015

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Customer's new voice : extreme relevancy and experience through volunteered customer information /

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