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What is a 21st century brand? : new thinking from the next generation of advertising leaders /

What is a 21st century brand? : new thinking from the next generation of advertising leaders / What is a 21st century brand? : new thinking from the next generation of agency leaders edited by Nick Kendall. - 416 pages : illustrations.

Includes bibliographical references and index

ISBN: 9780749472627

Subjects--Topical Terms:
Branding (Marketing)
Brand name products.

LC Class. No.: HF5415.1255 / W427 2015

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What is a 21st century brand? : new thinking from the next generation of advertising leaders /

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