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Normal view MARC view ISBD view

The global corporate brand book /

Morley, Michael.

The global corporate brand book / Michael Morley. - Basingstoke : Palgrave Macmillan, 2009. - 230 p. : ill.

Includes bibliographical references and index.

ISBN: 9781403996633

Subjects--Topical Terms:
Business names.
Corporate image.

LC Class. No.: HD69.B7 / M674G 2009

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