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Loveworks : how the world's top marketers make emotional connections to win in the marketplace /

Sheehan, Brian

Loveworks : how the world's top marketers make emotional connections to win in the marketplace / Brian Sheehan. - 2nd ed. - New York, N.Y. : PowerHouse Books, c2014. - 192 p : ill. (chiefly col.).

Includes bibliographical references and index

ISBN: 9781576877319

Subjects--Topical Terms:
Marketing
Brand name products
Brand name products--sychological aspects
Advertising--Psychological aspects
Love in mass media

LC Class. No.: HF5821 / S533L 2013

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Loveworks : how the world's top marketers make emotional connections to win in the marketplace /

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