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Social media rules of engagement : why your online narrative is the best weapon during a crisis /

Matejic, Nicole,

Social media rules of engagement : why your online narrative is the best weapon during a crisis / Nicole Matejic. - xviii, 212 pages : illustration.

Includes index.

ISBN: 9780730322252

Subjects--Topical Terms:
Social media--Planning
Internet in public relations
Crisis management--Case studies

LC Class. No.: HM741 / M373S 2015

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Social media rules of engagement : why your online narrative is the best weapon during a crisis /

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