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Trend-driven innovation /

Mason, Henry

Trend-driven innovation / Beat accelerating customer expectations : trend-driven innovation Henry Mason [and three othors] ; designed by Maria Isabel Reyes. - xiii, 352 pages : illustrations.

Includes bibliographical references and index

ISBN: 9781119076315

Subjects--Topical Terms:
Customer relations
Customer behavior

LC Class. No.: HF5415.5 / M376T 2015

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