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Marketing cases from emerging markets /

Marketing cases from emerging markets / Dilip S. Mutum, Sanjit Kumar Roy, Eva Kipnis, editors. - Heidelberg : Springer, c2014. - ix, 167 p. : ill.

Includes bibliographical references

ISBN: 9783642368608

Subjects--Topical Terms:
Marketing--Developing countries--Case studies.

LC Class. No.: HF5415.12.D44 / M374 2014

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