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Kapferer on luxury : how luxury brands can grow yet remain rare /

Kapferer, Jean-Noƫl,

Kapferer on luxury : how luxury brands can grow yet remain rare / Jean-Noeel Kapferer. - 228 pages : illustrations

Includes bibliographical references and index

9780749474362


Luxuries--Marketing
Luxury goods industry
Product management

HD9999.L852 / K363K 2015

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