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Hidden persuasion : 33 psychological influence techniques in advertising /

Andrews, Marc, 1978-

Hidden persuasion : 33 psychological influence techniques in advertising / Andrews, Van Leeuwen & Van Baaren. - Amsterdam : Bis Publishers, 2014. - 190 p. : ill. (chiefly col.).

Includes bibliographical references

ISBN: 9789063693145

Subjects--Topical Terms:
Advertising--Psychological aspects.
Persuasion (Psychology)
Visual communication

LC Class. No.: HF5822 / A627H 2014

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Hidden persuasion : 33 psychological influence techniques in advertising /

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