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Marketing communications : brands, experiences and participation /

Fill, Chris,

Marketing communications : brands, experiences and participation / Chris Fill. - Sixth edition. - xliii, 820 pages : color illustrations.

Includes bibliographical references and indexes

ISBN: 9780273770541

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.
Sales promotion.
Branding (Marketing)

LC Class. No.: HF5415.123 / F544M 2013

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Marketing communications : brands, experiences and participation /

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