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Asian brand strategy : building and sustaining strong global brands in Asia /

Roll, Martin, 1967-,

Asian brand strategy : building and sustaining strong global brands in Asia / Dust jacket title: Asian brand strategy : building & sustaining strong global brands in Asia Martin Roll. - Second edition, revised and updated - xx, 335 pages : illustrations.

Includes bibliographical references and index

ISBN: 9781137359162

Subjects--Topical Terms:
Brand name products--Management.--Asia
Brand name products--Marketing.--Asia

LC Class. No.: HD69.B7 / R644A 2015

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Asian brand strategy : building and sustaining strong global brands in Asia /

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