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The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns /

Dodson, Ian,

The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns / Ian Dodson. - Hoboken, New Jersey : Wiley, 2016. - viii, 385 pages : illustrations

Includes index.

9781119265702


Internet marketing.
Strategic planning.

HF5415.1265 / D627A 2016

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