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Marketing channel strategy /

Palmatier, Robert W.,

Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel I. El-Ansary, University of North Florida's Coggin College of Business. - Eighth edition - xxvii, 466 page : illustration.

Includes bibliographical references and indexes

ISBN: 9780133357080

Subjects--Topical Terms:
Marketing channels

LC Class. No.: HF5415.129 / P345M 2016

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