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The TV brand builders : how to win audiences and influence viewers /

Bryant, Andy,

The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. - xv, 328 pages : illustrations.

Includes bibliographical references and index.

ISBN: 9780749476687

Subjects--Topical Terms:
Television broadcasting--Marketing.
Television programs--Marketing.
Branding (Marketing)

LC Class. No.: HE8689.7.M37 / B792T 2016

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The TV brand builders : how to win audiences and influence viewers /

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