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Marketing 4.0 : moving from traditional to digital /

Kotler, Philip,

Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Hoboken, N.J. : Wiley, 2017. - 184 pages. : illustrations.

Includes index

ISBN: 9781119341208

Subjects--Topical Terms:
Marketing
Internet marketing

LC Class. No.: HF5415 / K674M 2017

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