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Marketing for hospitality and tourism /

Kotler, Philip,

Marketing for hospitality and tourism / Philip Kotler [and three others]. - Seventh edition, Global edition - Harlow, Essex : Pearson, ©2017. - 680 pages ; color illustrations

Includes bibliographical references and index.

ISBN: 9781292156156

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

LC Class. No.: TX911.3.M3 / K674M 2017

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