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Humanizing big data : marketing at the meeting of data, social science and consumer insight /

Strong, Colin,

Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. - x, 212 pages : illustrations.

Includes bibliographical references and index

ISBN: 9780749472115

Subjects--Topical Terms:
Marketing--Data processing
Internet advertising
Customer relations--Management
Marketing research
Big data

LC Class. No.: HF5415.125 / S776H 2015

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Humanizing big data : marketing at the meeting of data, social science and consumer insight /

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