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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /

Barry, Pete

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - 3rd edition - 320 pages : illustrations.

Includes bibliographical references and index

ISBN: 9780500518984

Subjects--Topical Terms:
Advertising
Advertising campaigns
Advertising copy.

LC Class. No.: HF5823 / B377A 2016

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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /

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