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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /

Smith, Kerry, 1963- ,

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover : featuring case studies from event marketer magazine. - ix, 214 pages : illustrations.

Includes bibliographical reference and index

ISBN: 9781119145875

Subjects--Topical Terms:
Target marketing
Branding (Marketing)

LC Class. No.: HF5415.127 / S647E 2016

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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /

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