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Understanding digital marketing : marketing strategies for engaging the digital generation /

Ryan, Damian,

Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. - Fourth edition - xxxv, 424 pages : illustrations (black and white).

Includes index.

ISBN: 9780749478438

Subjects--Topical Terms:
Internet marketing
Social media
Strategic planning

LC Class. No.: HF5415.1265 / R926U 2017

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Understanding digital marketing : marketing strategies for engaging the digital generation /

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