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Advances in corporate branding /

Advances in corporate branding / edited by John M.T. Balmer, Brunel University London, UK [and three others]. - xiii, 205 pages : illustrations. - Journal of brand management : advanced collections .

Includes bibliographical references and index

ISBN: 9781352000078

Subjects--Topical Terms:
Branding (Marketing)

LC Class. No.: HF5415.1255 / A382 2017

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Advances in corporate branding /

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