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Digital luxury : transforming brands & consumer experiences /

Batat, Wided,

Digital luxury : transforming brands & consumer experiences / Digital luxury : transforming brands and consumer experiences Wided Batat - xvi, 258 pagespages : illustrations - Princeton studies in complexity .

Includes bibliographical references and index

ISBN: 9781526458940

Subjects--Topical Terms:
Luxuries--Internet marketing
Luxuries--Marketing
Branding (Marketing)
Brand name products

LC Class. No.: HF5415.1255 / B372D 2019

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