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Marketing data science : modeling techniques in predictive analytics with R and Python /

Miller, Thomas W., 1946- ,

Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller - xviii, 458 pages : illustrations

Includes bibliographical references and index

ISBN: 9780133886559

Subjects--Topical Terms:
Marketing--Data processing
Marketing--Statistical methods
R (Computer program language)
Python (Computer program language)

LC Class. No.: HF5415.125 / M544M 2015

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Marketing data science : modeling techniques in predictive analytics with R and Python /

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