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Designing health messages : approaches from communication theory and public health practice /

Designing health messages : approaches from communication theory and public health practice / Edward Maibach, Roxanne Louiselle Parrott, editors - Thousand Oaks, Calif. : SAGE, c1995 - 304 p. : ill.

Includes bibliographical references and index

ISBN: 0803953984

Subjects--Topical Terms:
Mass media in health education
Health promotion
Health Promotion--methods
Communication
Mass Media

LC Class. No.: RA440.5 / D474

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Designing health messages : approaches from communication theory and public health practice /

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