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Media generations : media allocation in a consumer-controlled marketplace /

Block, Martin P.

Media generations : media allocation in a consumer-controlled marketplace / Martin P. Block, Don E. Schultz & BIGresearch - Worthington, Ohio : Prosper , c2009 - 128 p. : ill.

Includes bibliographical references

ISBN: 9780981941516

Subjects--Topical Terms:
Advertising--Psychological aspects
Consumers--Attitudes
Consumer behavior
Advertising media planning

LC Class. No.: HF5822 / B562M

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Media generations : media allocation in a consumer-controlled marketplace /

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