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Advertising & IMC : principles & practice /

Moriarty, Sandra E.

Advertising & IMC : principles & practice / Advertising and IMC : principles and practice Sandra Moriarty, Nancy Mitchell, William Wells. - 9th ed. - Boston, Mass. : Prentice Hall, c2012 - 657 p. : ill. (chiefly col.)

Includes bibliographical references and index

ISBN: 9780132163644

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / M674A 2012

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