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Trout on strategy capturing mindshare, conquering markets /

Trout, Jack.

Trout on strategy capturing mindshare, conquering markets / [electronic resource] : Strategy Jack Trout. - New York : McGraw-Hill, ©2004. - 1 online resource

Includes index.

ISBN: 9780071437943 9780071447287 (electronic bk.)

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.
Success in business.

LC Class. No.: HF5415.13 / .T7353 2004

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