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Positioning tourism destinations

Reich, Allen Z.

Positioning tourism destinations [electronic resource] / Allen Z. Reich - Champaign, Ill. : Sagamore, c1999 - 1 online resource. - Advances in tourism applications series ; v. 4 .

Includes bibliographical references and index

ISBN: 9781571672612 9780585358437 (electronic bk.)

Subjects--Topical Terms:
Tourism--Marketing
Positioning (Advertising)

LC Class. No.: G155.A1 / R455 1999

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Positioning tourism destinations

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