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Why customers come back how to create lasting customer loyalty /

Lawfer, Manzie R., 1946-

Why customers come back how to create lasting customer loyalty / [electronic resource] : Manzie R. Lawfer. - Franklin Lakes, NJ : Career Press, c2004. - 1 online resource

Includes bibliographical references (p. 209-211) and index.

ISBN: 9781564146953 9781417526031 (electronic bk.)

Subjects--Topical Terms:
Customer loyalty.
Customer relations.

LC Class. No.: HF5415.525 / .L39 2004

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Why customers come back how to create lasting customer loyalty /

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