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Time and media markets

Time and media markets [electronic resource] / edited by Alan B. Albarran, Angel Arrese. - Mahwah, N.J. : Lawrence Erlbaum, 2003. - 1 online resource - LEA's communication series .

Includes bibliographical references and indexes.

ISBN: 9780805841138 9781410606631 (electronic bk.)

Subjects--Topical Terms:
Mass media--Marketing.
Time management.

LC Class. No.: P96.M36 / T56 2003

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Time and media markets

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