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Client at the core : marketing and managing today's professional services firm

Aquila, August J.

Client at the core : marketing and managing today's professional services firm [electronic resource] / August J. Aquila, Bruce W. Marcus. - Hoboken, N.J. : Wiley, c2004. - 1 online resource

Includes bibliographical references (p. 267-270) and index.

ISBN: 9780471453130 9780471681878 (electronic bk.)

Subjects--Topical Terms:
Accounting firms--Marketing.
Law firms--Marketing.
Accounting firms--Marketing.--United States
Law firms--Marketing.--United States

LC Class. No.: HF5628.5 / .A68 2004

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Client at the core : marketing and managing today's professional services firm

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